Tandem is a multidisciplinary creative agency based in Monterrey, Mexico. The word "tandem" means the union of two or more elements that complement each other. This concept represents the agency's philosophy and collaborative style.
For this self-promotion branding project, we visually represented this concept by creating a simple yet smart monogram along with a bright color scheme and a graphic pattern that communicates movement and expression. We also maintained the use of the tandem bicycle that has been the representative icon of the agency since its beginning in 2011.